1 in 8 women in Hungary will come across breast cancer in her life—it's the worst toll within the EU. To promote breast self-examination, Hungarian Pink Ribbon and Virag Judit Gallery, home of famous nude paintings, launched the Art Against Breast Cancer project. Using AR technology, we brought nudes to life so they can teach the process of self-examination to gallery visitors, demonstrating the exercise on their own painted breasts.
My role:
Idea, copywriting
My POV:
It was a humbling experience to see Ogilvy create a more impactful version of this idea, The Art of Self Examination, years after our project. Still, without the AR aspect, I would have never had the chance to write funny monologues for 100+-year-old nudes as they examine their breasts.