For the Hungarian Day of Poetry, McDonald’s brought together the simplest burgers with the most eloquent poems. Realizing that poetry makes people happier, the brand created a new, 100% feel-good genre in McPoems. This publicity stunt won the hearts of McDonald’s fans, many of whom felt good about reading poetry aloud for the first time ever.
My role:
Creative direction & rhymes
My POV:
Everybody has a social cultural calendar if they’re managing social media. I established a habit in the team that we don’t act upon the occasions that make sense for the brand, but the ones that absolutely don’t – at first glance. The result of this was a series of social activities that boosted engagement for McDonald’s, and also allowed us to present our process at the Hungarian Night of Agencies.