Greenpeace used plastic trash to create the sound of beach waves, seagulls, and whales. The national radio and social media campaign cleverly evoked the terrifying image of beaches made entirely of plastic without a single picture – a haunting reminder of the 300 million tons of plastic waste ending up in the ocean every year.
My role:
Idea, copywriting
My POV:
I like resourceful ideas that manage to convey big emotions from the tiniest resources. We worked on this campaign as if it was a small art project with a sound designer, and achieved the highest amount of donations for Greenpeace in years.
Awards
New York Festivals
Silver – Audio/Radio – Music/Sound Design
Silver – Audio/Radio – Best Product & Service Advertising
Bronze – Audio/Radio – Music/Sound Design
London International Awards
Gold - Radio & Audio (Public Service/Social Awareness)
Gold - Radio & Audio (Sound Design)
Gold - Radio & Audio (Sound Design)
Silver - Radio & Audio (Sound Design)
Golden Drum
Silver – Radio (Social Good)
Silver – Best Editing (Craft)
Cannes Lions
2 Shortlists in Radio / Sound Design