University lectures hidden in a streaming service. Cinego, the top Hungarian streaming platform, gave voice to the politically silenced university teachers of the world-renowned SZFE film university. The brand placed the teachers’ film art lectures under movies as an audio track, giving the teachers a virtual campus to replace the old one that was taken away from them. The Impossible Campus is accessible for anyone through the language menu on Cinego's platform.
My role:
Idea & creative direction
My POV:
It’s a serious topic, but a tongue-in-cheek, rebellious solution. With the government doing their best to annihilate an entire institution, we helped the professors’ teachings hide in plain sight on Cinego’s platform.
Awards
Cannes Lions
Silver Lion – Radio&Audio / Content Placement
D&AD
Graphite Pencil – Radio&Audio / Tactical
Wood Pencil – Radio&Audio / Entertainment
The One Show
Silver Pencil – Radio&Audio-First – Use of Media
Merit – Radio&Audio For Good
The Clios
Silver – Audio / Specific Target Audience
Silver – Streaming / Downloadable Content Bronze – Branded Entertainment & Content
London International Awards
Silver – Innovative Use of Radio&Audio
Bronze – Education
New York Festivals Advertising Awards
Silver – Collaborations & Partnerships – Social/Environmental Good
Bronze – Audio&Radio – Best Use of Medium
Golden Drum
Grand Prix – Audio
Gold – Digital, Mobile & Technology
Epica
Silver – Branded Content