With The Dataset for Equality campaign, Telekom went beyond raising awareness about the importance of eliminating gender bias in AI, and with the participation and contribution of women in STEM the campaign made an important first step towards building a fairer AI.
My role:
Strategy, creative direction, copywriting
My POV:
I found it ironic that a company whose Chief Technology Officer is a woman, Mira Murati, created a product that imagines CTOs as only men. With the advancements of GenAI, its biggest problems now lie elsewhere, but it was a relevant and impactful way for Telekom to insert the brand into the conversation about this technology, and to show its support for an underrepresented cohort in STEM.